Meet the Team

Meet Team Babyville!

Jean, Ellie and Angel are some of the leading personalities behind Babyville Boutique. Jean and Ellie, along with the Marketing and Product Development Team at Prym Consumer USA, have developed this program. Angel is the talented artist who made the line come to life with her colorful designs! This team’s combined talents are showcased in the products of the Babyville Boutique line.

Collectively, they will be working to keep new, fresh, inspiring designs, ideas and articles right here on the Babyville Boutique website and blog. Their goal is to help each of you discover and develop your creative spirit and enjoy the satisfaction and fun of sewing your own adorable diapers and accessories!

Meet Our Babyville Design Team

Our Design Team comes to us from all walks of life and from locales near and far, but they all have one thing in common…they love sewing cloth diapers! In fact, our Design Team members are like you in many ways… they want the very best for their baby, want to save money and also use cloth diapers for environmental reasons. We’re proud to have such a diverse and talented group of ladies who will generously be sharing their expertise and delightful designs with us. Their projects, tutorials and articles will help newbies learn to sew as well as present unique techniques and shortcuts that more experienced sewists will find valuable. We encourage you to take a minute to read each Design Team member’s bio to learn more about the artist behind the design, and to find links to their blogs and work-at-home-mom sewing businesses. We think you’ll agree that this is one talented group of gals!

Team Babyville
Angel Hartline

Angel Hartline is a freelance Product Development & Graphic Art Professional working...

Team Babyville
Angel Hartline

Angel Hartline is a freelance Product Development & Graphic Art Professional working primarily in the crafts & giftware industries. Angel’s family claims she started drawing as soon as she was old enough to hold a pencil, but she discovered her love for product development while managing accounts for importer Don Mechanic, a craft industry veteran and founder of Zaks craft stores.

As Key Account Manager at DME, Angel supervised all aspects of key accounts including product development, sourcing, trend analysis, purchasing and sales. She worked extensively with many mass merchants including Michaels Stores, ACMoore, Burlington and Cato to develop custom product lines directly with the factories. During Angel’s tenure there, DME was recognized as a recipient of the first Michaels Annual Partnership Award for 2003 and also received the Dallas 100 Award for 2003, 2004 & 2005.

Before moving on to start her own business, Angel also managed a team of designers and developed several programs as the Product Development Coordinator for another craft industry importer. After a decade of experience in import crafts & giftware manufacturing, she decided it was time to truly focus on design.

Angel Hartline Designs provides graphic design, web development and product development services. Angel also designs digital & hybrid scrapbooking products and is known throughout the online scrapbooking community as Angeltown. You can find more information on Angel’s designs on her website & Facebook page.

She often collaborates on design projects with other designers including the dynamic duo of Jean Kievlan & Ellie Joos. Jean, Ellie & Angel combine their varied talents and experience along with the fabulous team at Prym Consumer to develop & nurture Babyville Boutique.

Angel creates Babyville’s playful characters and patterns. She loves vibrant, cheerful designs and truly loves bringing each character to life. Angel also designed the Babyville Boutique website in collaboration with Prym Consumer and Synergy Point.

Team Babyville
Ellie Joos

Ellie has been sewing cloth diapers for several years now. It all began with a call from her...

Team Babyville
Ellie Joos

Ellie has been sewing cloth diapers for several years now. It all began with a call from her friend Jean who shared an idea she had for a cloth diaper sewing program and as they say, the rest is history. Ellie is a former a fashion and craft industry veteran, has been creating and executing public relations, education, and marketing communications programs and providing trend forecasting for employers for more than 30 years. As Public Relations and Education Vice President for the Offray Ribbon Company, a major manufacturer in the craft, floral, gift, and fashion industry, she developed brand image via print and TV media, education, web site development and advertising and trade show design. Prior to Offray, Ellie was Fashion Director for the Wm. E Wrights Co., manufacturer of trimmings for home sewing and apparel. She began her career in the home sewing industry at Simplicity Pattern Company as Associate Fabric Director.

While at Offray, Ellie authored three ribbon books published by Friedman/Fairfax, New York, an imprint of Barnes and Noble. THE SPLENDOR OF RIBBON, published in 1997 is a beautiful hard cover ribbon idea book. GLORIOUS WEDDINGS, published in 1999, celebrates this special occasion. TREASURES FOR BABY, published in spring 2001, is filled with special projects for the new baby in the family. Who knew at the time her career would continue with baby products!

Ellie has been a frequent guest on numerous craft and home décor shows on HGTV and PBS where she was known as “The Ribbon Lady”. She has also represented several clients on QVC and even met Joan Rivers!

Ellie and Bill, her husband, are parents to four wonderful children and six fantastic grandchildren, including the youngest, Trey, who wears and models the diapers Ellie has made for the Babyville Boutique program.

Team Babyville
Jean Kievlan

Jean Kievlan is an accomplished designer who has authored over 200 “how-to” craft...

Team Babyville
Jean Kievlan

Jean Kievlan is an accomplished designer who has authored over 200 “how-to” craft books. She regularly teaches retailer workshops at industry tradeshows and has taught thousands of consumers a variety of crafting techniques through magazine articles, books and Internet projects. In addition, she has made television appearances on both HGTV and PBS. 

Jean’s company, Kievlan-McGuffee Design Services, is co-owned with her long-time friend and business partner, Julie McGuffee, host of the PBS’s Scrapbook Soup. Kievlan-McGuffee has worked with leading craft industry manufacturers for over 15 years, and has won several awards for product innovation and excellence.

Jean continues to work closely with Prym Consumer USA to develop additional products for the Babyville Boutique brand. As Design Team Coordinator for Babyville Boutique, Jean enjoys working with these talented team members to develop articles for the blog, website as well as designing projects for new books in production.

In a previous capacity as Education Coordinator for Design Originals Publishing Company, Jean mentored numerous new designers seeking publication, as well as shared her expertise and skills to help other novice designers achieve success in many facets of the creative industries.

Jean’s interest and sewing expertise were revived with the birth of her grandson several years ago. As grandma to 2 adorable grandsons and 2 beautiful granddaughters, she looks forward to creating more fun sewing patterns and projects in the near future. For more information and to see additional projects and tutorials, visit Jean’s blog, justcraftyme.com, or visit her on-line retail store, co-owned with designer Krista Tracy, which carries absorbent fabrics for cloth diaper sewing, and Babyville Boutique diaper sewing supplies softnnaturalfabrics.com.

Team Babyville
Kim Bell

Kim is a freelance consultant for the sewing and craft industry. She started sewing at the age...

Team Babyville
Kim Bell

Kim is a freelance consultant for the sewing and craft industry. She started sewing at the age of 5 under the guidance of her mother. Her mother instilled a love of sewing and creativity in her. She started making her own clothes at age 10 and has been sewing ever since.

Her career started at Prym Consumer as a home economist and product manager. After her daughter was born, she has been able to continue to work in the industry as a consultant. This affords her time to take care of her family and still have time to be creative. Using the products in the Babyville Boutique line in unique and practical ways has been a great way to expand her resourcefulness.

Kim’s diaper days are behind her, but she still enjoys sewing for her daughter and scrapbooking.  She and her husband, Keith, have 1 daughter, Lauren 12.

Team Babyville
Krista T.

Krista T. is a multi-talented work-at-home mom with six children. It wasn’t until the...

Team Babyville
Krista T.

Krista T. is a multi-talented work-at-home mom with six children. It wasn’t until the birth of Krista’s fourth child that she began sewing and designing. She virtually taught herself to sew, which led to her designing children’s clothing and patterns. Once she had her first embroidery machine, she quickly mastered that skill and added her own unique designs to her children’s clothing line.

Krista’s interest in cloth diapering was initiated by the birth of her fifth child. She not only wanted to save money for her family, but with her sewing skills, she figured they wouldn’t be hard to make. She was “hooked” on diaper sewing from the very first adorable diaper she made. Now she is one of our leading designers and an expert on successful cloth diapering.

Krista created the embroidered diaper in our book Cloth Diapers Made Easy and has digitized some free downloadable designs for the Babyville blog. In addition, Krista's embroidery designs have been featured in Creative Machine Embroidery and Sew News Magazines, and she has appeared on "It's Sew Easy" PBS Television Show to demonstrate embroidery on a Babyville PUL diaper. To see more of Krista’s delightful embroidery designs as well information on custom embroidery, visit her website littleairplanedesigns.com. For Krista's diaper sewing blog, visit rocketbottoms.com. If you are interested in a wide array of patterns, soaker fabrics, Babyville products and boutique sewing fabrics, visit Krista’s online shop at softnnaturalfabrics.com.

Design Team
Callie B.

Callie B. is mom to two children, ages 2 and 3, and to two retired rescue Labrador Retrievers....

Design Team
Callie B.

Callie B. is mom to two children, ages 2 and 3, and to two retired rescue Labrador Retrievers. She is also a full time first grade teacher and runs a home-based diaper sewing business, Howler Monkey Bums.

In addition to her cloth diapers, Callie loves sewing clothes for her children and also makes a variety of other items including minky cuddle blankets and throws. Sewing is her all-time favorite hobby but she also enjoys hiking, skiing, and of course, being with her girls!

Callie’s addiction to sewing began in the summer of 2011 when she started making cloth diapers her baby. Although basically self-taught, she had a lot of online support.  As she says, she got pretty good at sewing that adorable “fluff”, so her husband encouraged her start selling her items and her business Howler Monkey Bums was born! Callie credits much of her success to the the support and encouragement she received from other WAHMs.